- Written by Peter DeLegge
Demand for highly skilled marketing professionals labor is currently strong, but the candidate supply is low. 69 percent of recruiters expect hiring to become more competitive over the next 12 months. Yet, in spite of the skilled labor shortage, hiring is at a high with 34 percent of recruiters anticipating filling between 11-50 job positions within the next 12 months.
According to Jobvite's CEO,Dan Finnigan, "Companies today are fighting in a war for the best talent, which is forcing recruiters to seek new avenues for engagement. Unlike previous years' studies, recruiters today have a variety of weapons in their arsenal, from mobile and social to referrals and beyond, and they're taking a multi-channel approach to find and hire talent. For the modern recruiter, the process starts long before the application and demands a growing pipeline of talent that can be nourished and tapped into at any time."
The study found that the vast majority, 73 percent of recruiters, plan on increasing their investment in social recruiting in 2014. It also found a lack of alignment between job seekers and recruiters such as job seekers increasing usie of mobile to search and apply for new jobs, but many companies are still not offering mobile career sites.The most effecective recruiters across industries are leveraging social media to enhance recruiting efforts from start to finish. Facebook and Twitter are the two top channels recruiters utilize to showcase a company's brand. 59 percent of recruiters surveyed use Facebook and 44 percent use Twitter to educate potential candidates on company culture. Social media is a valuable tool recruiters use to vet candidates even after the interview process -- 18 percent use Twitter and 35 percent report using Facebook.
Important Lessons for Marketing Job Hunters to Heed: Pay Attention to Your Social Media Profiles and Posting
The study found that more than half of recruiters surveyed have reconsidered a candidate based on their social profile, with 61 percent of those reconsiderations being negative. Illegal drug references are still the top point of contention for 83 percent of recruiters, with sexual posts coming in at a close second at 70 percent. Spelling and grammar mistakes (66 percent) irk recruiters more than profanity (63 percent).