A study conducted by Booz Allen Hamilton on behalf of
the The DirectEmployers Association, a non-profit consortium of over 200
U.S. employers, released the results of an in-depth industry study
that shows the Internet is now the primary hiring source for employers.
The study of hiring practices at leading U.S. companies
revealed that Internet sources produced 51% of all hires in 2005 with the
largest source of hires being the employers' own corporate web sites,
while newspaper classified advertisements were the source of only 5% of
the new hires.
According to the study, individual percentages of
new hires for each Internet source are: Corporate Employment Web Sites:
21%; General Job Boards: 15%; Niche Job Boards: 6%; Social Network Web
Sites: 5%; and Commercial Resume Databases: 4%.
Employers reported that they find the highest
quality candidates and receive the highest return on their investment from
their own corporate web sites and from employee referrals. Financially,
while General Job Boards represent the highest recruitment spending
category for corporations, capturing 27% of the recruiting advertising
budget, employers in this study reported that such Boards generated only
15% of new hires in 2005.
In addition, as the economy heats up in 2006,
employers report they will significantly increase employment related
spending in the following key areas: Corporate Employment Web Sites: 74%;
Employee Referrals: 68%; and Social Networking Technology: 60%.
According to Dr. Rich Cober, the Booz Allen Hamilton
team lead, this research report “provides clear evidence that the Internet
has transformed the way American employers attract and hire employees. As
we look at 2006, employers are giving serious thought to how the Internet
can be better used for driving applicant flow. In light of recent
regulatory changes, including the new definition of an `Internet
Applicant`, employer efforts to focus applicant flow and provide clear
direction on how individuals should express interest in jobs is timely.
Responses indicated that employers anticipate directing a greater
proportion of applicants through their own corporate web sites rather than
any other online source in the year to come," said Dr. Cober. |