A new study from Jobvite finds that while using social media in recruiting is now the norm, used by 93% of companies across industries, due to increased demand for skilled marketers in an increasingly hot job market, social media is not as effective used in isolation. Consequently, a multi-channel approach to recruiting has proven most effective.
Think the highest marketing salaries are found in places like New York, Silicon Valley and Boston? Guess again. According to the “2013 Aquent AMA Marketing Salary Survey,” based on adjusted cost of living, marketers in Dallas, St. Louis and Atlanta are actually making more than their counterparts in the big cities. Dallas marketing executives were found to take home the biggest paycheck when the cost of living is factored in. According to Ann Webster of Aquent, "When it comes to a career in marketing, the location and the field you choose can have an immense impact on your future satisfaction and salary."
Bernhart Associates, a leading direct and digital marketing recruiter and principal of Bernhart Associates Executive Search, LLC, recently released Q1 2013 Quarterly Digital and Direct Marketing Hiring Report found there was a slight improvement in new job growth for digital and direct marketing roles in the first quarter of 2013.
In the first of a regular series of articles focused on the current state of marketing hiring demand, trends and forecasts, we conducted separate interviews with two highly regarded marketing recruiters. Jerry Bernhardt is the Principal of Bernhart Associates Executive Search LLC, which specializes in direct marketing and digital marketing placement. His firm also regularly conducts widely published surveys on marketing hiring trends. Lynn Hazan is the Principal of Lynn Hazan & Associates, which specializes in marketing, sales and communications placement. Both recruiters handle marketing placement throughout the U.S.
The Rise of Digital, Social Media, Marketing Automation and Big Data Require New Skill Sets, Increased Accountability for CMOs and Marketing Staff as well as New Opportunities to Increase the Profile of Marketing within the Organization
In a recent and very compelling Web conference that seemed a lot like a wake up call to CMOs and marketing staff at all levels, IDC analysts Rich Vancil and Kathleen Schaub presented their “2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data.” They provided a very un-Letterman like top ten list of predictions for the year ahead. While the analysis focused on IDC’s recent study of top marketers at B2B tech companies, the results carry implications for all CMOs and staff regardless of industry.
Nearly 4 in 10 Advertising and Marketing Executives Say Recruiting Creatives is a Challenge
Creative staffing agency, The Creative Group, has released a study that finds high demand for creative professionals. 39 percent of marketing and advertising executives surveyed reported they’re looking to fill design or marketing roles in Q1 2013. Fifty-one percent of advertising executives shared that they plan on hiring, compared to 33% of marketers interviewed.