Recruiting and Hiring Marketing Staff

Online Reputation, Ability to Demonstrate a Clear Mission Increasingly Important to Employees


According to Spherion Staffing Services’ Emerging Workforce Study conducted by Harris Interactive, high performance employees are becoming increasingly concerned with their employer’s online reputation and social media practices and beliefs. Further, Harris found that many companies have been slow to adapt to changing workforce dynamics, resulting in significant disconnects between employers and employees. 

Don’t Just Post a Job, Advertise Respect: Writing a Better Job Posting

There’s been much written and spoken over the past couple of years about the importance of optimizing the candidate experience.  In a highly competitive recruiting market, top performers will always gravitate to where they are treated best.  As a consequence, the organization which gives candidates a distinctive and memorable experience will have a formidable advantage in the War for Talent.

Read more: Don’t Just Post a Job, Advertise Respect: Writing a Better Job Posting

The Critical First Five Lines of a Job Posting

What do they consider the key facts?  They want to know “what’s in it for them.”  They’re usually employed, so unlike most active job seekers, they have choices, one of which is to stay right where they are.  To be effective, therefore, a job posting’s first five lines must convince talented people to do the one thing we humans most hate to do: change.  That brief introduction must persuade the reader that it’s in their best interests to move from the devil they know – their current boss, employer and commute – to the devil they don‘t know – your employer, a new boss and a different commute.Top talent has the attention span of a gnat.  Although often described as passive, such individuals are almost always interested in career advancement opportunities.  They just have little patience for the typical presentation of information in an online recruitment ad.  They want the key facts and they want they want them right away, not buried somewhere in the pithy paragraphs that describe a job’s requirements and responsibilities.

Read more: The Critical First Five Lines of a Job Posting